Effective 3rd February 2026
Movr is operated by Movr Collective Ltd (“Movr”, “we”, “us”, or “our”), a company registered in England and Wales.
Website: https://www.movrcollective.co.uk
Email: support@movrcollective.co.uk
This Privacy Policy explains how we collect, use, and protect personal information when you use the Movr website and mobile application.
1. Who We Are
Movr Collective Ltd is a UK-based technology company developing Movr, a social running mobile platform designed to help users organise, discover, and participate in social runs.
Movr Collective Ltd is the data controller responsible for personal data collected through the Movr platform.
2. Information We Collect
A. Information You Provide
When you create an account or use the Movr mobile application, we may collect:
- First and last name
- Email address
- Username
- Profile photo or avatar
- Run participation information
- Notification preferences
- Messages or communications sent to us
If you contact us via the website, we may collect your name, email address, and the contents of your enquiry.
Certain profile information — including your name, username, profile photo, and participation in runs — may be visible to other users within the Movr platform.
B. Usage Information
We may automatically collect technical information, including:
- Device type
- Operating system
- Application usage data
- Log information
- IP address (for security and fraud prevention)
C. Location Information
If enabled by you, Movr may access location data in order to:
- Display local runs
- Help you discover nearby events
Location access is optional and can be disabled at any time in your device settings.
Movr does not collect background location data. Location is accessed only while the application is in use and only if permission has been granted by you.
3. How We Use Your Information
We use personal data to:
- Create and manage user accounts
- Enable users to create and join runs
- Display run participants
- Provide notifications about run updates
- Improve platform performance and functionality
- Maintain security and prevent misuse
- Provide customer support
We do not sell personal data to third parties.
4. Legal Basis for Processing (UK GDPR)
We process personal data under the following lawful bases:
- Contractual necessity — to provide access to and operate the Movr platform
- Legitimate interests — to improve, secure, and develop the platform
- Consent — where applicable, including optional notifications and location access
5. Sharing of Data
We may share data with trusted service providers where necessary to operate the platform, including:
- Cloud hosting providers
- Analytics providers
- Apple (for in-app subscription processing, if applicable)
All third-party providers are required to process data securely and in accordance with applicable data protection laws.
Some service providers may process data outside the United Kingdom. Where this occurs, we ensure appropriate safeguards are in place in accordance with UK data protection law.
6. Payments and Subscriptions
If subscription features are introduced, payments will be processed through Apple In-App Purchases.
Movr Collective Ltd does not store or process payment card details directly. Payment processing is subject to Apple’s terms and privacy policy.
7. Data Storage and Security
We implement appropriate technical and organisational measures to protect personal data against unauthorised access, alteration, disclosure, or destruction.
While no system can guarantee absolute security, we take reasonable steps to safeguard personal information.
8. Data Retention
We retain personal data only for as long as necessary to fulfil the purposes described in this policy, including providing the Movr platform and complying with legal obligations.
Users may delete their account directly within the Movr mobile application.
Upon account deletion, personal data is permanently deleted or anonymised within 30 days, except where retention is required by law.
9. Your Rights
Under UK data protection law, you have the right to:
- Access your personal data
- Request correction of inaccurate data
- Request deletion of your data
- Restrict or object to processing
- Request data portability
To exercise any of these rights, please contact:
support@movrcollective.co.uk
You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO).
10. Children
Movr is intended for individuals aged 16 and over. We do not knowingly collect personal data from children under 16.
If we become aware that personal data has been collected from a child under 16 without appropriate consent, we will take steps to delete such information.
11. Cookies
The Movr website may use essential cookies required for basic functionality and security.
We do not currently use advertising or behavioural tracking cookies.
Users can manage cookie preferences through their browser settings.
12. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date